Impora
HubSpot Sync · Coming 2026

Sync Airtable and HubSpot.
Approve every change first.

Contacts, Companies, Deals, and their associations, moved in both directions, with a diff you approve before anything's written. Built by the team behind Impora's governed Airtable imports.

Free to join · No spam · Active Business customers before launch qualify for founder pricing; waitlist signup does not lock a price.

See the diff before it writesMatches instead of duplicatingYou resolve conflicts, field by field
Airtable
HubSpot
CompanyAcme Corp
ContactAmelia Wright
Deal · $52kNorthwind
Impora
Last sync 2m ago · Contact ↔ Company ↔ Deal kept in sync

How it works

Connect. Preview. Sync.

The important step is the one in the middle. You always see what's about to happen before it happens.

1

Connect

Link your Airtable base and HubSpot account through official OAuth. Impora reads your live schema and HubSpot properties.

The safeguard
2

Preview

See exactly what will create, link, update, or skip, with counts, and approve the plan. Nothing writes until you say so.

3

Sync

Changes flow both ways, with matching, validation, and conflict review on every write. Every run is logged and reversible.

The difference

It asks before it writes.

Most sync tools write the moment you hit save. Impora builds a plan first (every create, link, update, and conflict) and holds until you approve it. When both sides changed the same field, it stops and lets you pick the winner instead of silently overwriting one.

Nothing is written until you approve the plan.
No silent overwrites. Ever.
Your data, your rules, down to the field.
Sync plan · ready for review216 records
+Create in HubSpot142
~Link to existing records38
Update changed fields24
!Conflicts to resolve3
Approve & runReview 3 →

What lands at launch

Everything the sync does, in the open.

Six pillars define the launch feature set. Expand any one for the line-by-line detail.

Multi-object syncContacts, Companies & Deals, plus their associations, in both directions.Details
  • Contacts ⇄ HubSpot: bidirectional
  • Companies ⇄ HubSpot: domain-matched
  • Deals ⇄ HubSpot: pipeline & stage aware
  • Associations kept in sync: Contact↔Company, Contact↔Deal, Company↔Deal
  • One object-agnostic engine: the same safety rules apply to every object
Review before writesPreview and approve every change before it hits either system.Details
  • Baseline preview: creates / links / updates / skips with counts before the first write
  • Approve the diff before anything is written to either system
  • Pre-write validation catches bad values before they reach Airtable or HubSpot
  • Field-level conflict review: you choose the winner when both sides change
  • Last-write-wins by default, manual override when you need it
Data transformationsValues translated between Airtable & HubSpot automatically.Details
  • Option mapping: Airtable choices ↔ HubSpot dropdown values
  • Checkbox ↔ dropdown mapping
  • Phone normalization: format differences don't trigger pointless re-writes
  • Percent scaling: Airtable fractions (0.42) ↔ HubSpot percent-points (42)
  • Duration conversion: seconds ↔ minutes / hours
  • Multi-select → text join · date → datetime
  • Computed fields (formulas, rollups, timestamps) pulled into HubSpot, source-only
  • Most transforms run both directions safely
Schema drift protectionAuto-pause when a field or option changes; verify before resume.Details
  • Detects deleted fields, type changes, removed dropdown options, permission changes
  • Auto-pauses only the affected mapping (or the whole config on identity/auth loss)
  • Verify-before-resume: re-checks the schema after you fix it, instead of hoping
  • Tracks when a deleted option would break a transform
Scope & safe creationChoose who syncs; match don't duplicate; nothing deleted.Details
  • Inclusion filters: an Airtable view/field rule + a HubSpot property rule decide who syncs
  • Direction configured independently (Airtable→HubSpot and HubSpot→Airtable separately)
  • Safe create-or-link: match existing records, never spawn duplicates
  • Durable operation IDs prevent duplicate creation on retry or timeout
  • Out-of-scope records are paused, never deleted
Observability you trustRun history, mapping health, conflict log, full audit trail.Details
  • Run history: creates, updates, links, skips, conflicts, failures per run
  • Mapping health: is it fresh? drifted? conflicts pending? last write when?
  • Durable audit trail: who changed what, when, and why, on every write
  • Email alerts for blocking drift, paused mappings, and items needing review
Postgres with backups & point-in-time recoveryArchitected for bases up to 500k records per objectMulti-worker & rate-limit aware

Impora Sync vs the built-in connector

Why not just use HubSpot Data Sync?

HubSpot's built-in connector covers the basics well. The difference shows up in control: what you get to see, validate, and decide before a write lands.

Impora Sync
Airtable ⇄ HubSpot · at launch
HubSpot Data Sync
built-in connector · today
The basics both tools handle
Two-way sync
✓ paid Data Hub1
Contacts, Companies, Deals
Keeps associations
✓ manual setup2
Duplicate matching
Match & upsert
Matches by default3
Where Impora goes further
Preview & approve every write
writes on save4
Pre-write validation
errors surface after5
Field-level conflict control
You resolve
One global winner only6
Guided recovery when a sync breaks
Repair & requeue
~ error log + manual resync7

1 Two-way requires a paid Data Hub Starter+ subscription; the free tier is one-way.   2 Association sync is supported but must be manually activated for Airtable.   3 Matches on email / company domain by default; duplicates only if matching is off or on pre-existing unmatched records.

4 Writes on save; the config "review" screen doesn't preview or approve the actual records.   5 No documented pre-write validation; bad data surfaces as post-sync errors.   6 One global source-of-truth app, sync-wide; no field-level conflict control.   7 Sync-activity + error log with manual resync, but no rollback/undo.

Impora Sync is in private development; capabilities shown are the target design for launch. HubSpot Data Sync comparison reflects HubSpot's published documentation as of July 2026.

Be first when it opens.

Join the waitlist for early access. Active Business customers before launch qualify for founder pricing of $149/mo, locked for as long as the subscription stays active. The free waitlist does not lock a price.

See Sync pricing →How it fits the platform →Whalesync alternative →