Airtable is the centre of Impora. Connect a base through Airtable's official OAuth, and Impora reads your live schema: field types, single-selects, and linked records. Every import maps to those real fields, so what lands is structured and ready to use, not a dumping ground.
Point Impora at a folder in Google Drive, SharePoint, or OneDrive. It watches for new files, validates each one against your schema, imports the clean rows, and moves the processed file forward. Exports work the same way in reverse, dropping snapshots back into the folder on a schedule.
Every workspace gets a dedicated Impora inbox. Forward a spreadsheet, or have a supplier send one straight to it, and the attachment is validated against your saved Airtable rules before clean rows import. Impora replies with a receipt, and can email exported snapshots back out on every run.
An optional second product, building on the clean data your import tool already produces. Two-way sync keeps records aligned across both systems, with matching, validation, and conflict review before anything writes. Not live yet, building in private, with launch when the full CRM sync path is ready.
Coming from a retired connector? See the Whalesync HubSpot alternative →